Reduce ,reuse and recycle — Circular fashion

Sustainable fashion is a movement that promotes the production, manufacturing and sale of clothes, shoes and accessories in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. However, sustainable fashion is not just limited to the producers of fashion but also sustainable patterns of consumption and use, which necessitates shifts in individual attitudes and behaviour.

According to the Green Designer Stella McCartney the future of fashion is ethical and circular. While we have a rich knowledge of sustainable and ethical fashion owing to the green changes in the fashion industry, the term Circular Fashioncan be coined as re-routing of the traditional ‘cradle to grave’ journey for pieces of clothing, shoes or accessories.

The origin of the phrase — Circular Fashion

Brismar, owner of the consultancy firm Green Strategy, coined the term ‘Circular Fashion’back in June of 2014.

‘It can be defined, ‘ Dr Anna Brismar details, ‘as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use.’

Circular fashion details out the fact that every part of the life span of a garment is cyclical — it starts with the designing of a garment and how much longevity and timelessness it has, then onto the materials and whether or not they are sustainable, before the making of the item — is its production fair and ethical; are workers and animals rights being upheld? Once the piece has become tired, it should be repaired or redesigned rather than being binned, rented, swapped or sold at second-hand. All this means less will be bought and less will leave impacting our planet.

Becoming a Circular Fashion Ally


Fashion’s current rate of growth is immense, with 114 billion items of clothing sold globally last year (that’s 15 new garments each). Buying less (reducing) and re-wearing favorite items from the back of the wardrobe (reusing) will help in slow fashion, reducing overproduction and all the resulting issues.

Buying less should also mean buying better, and what’s better than items that have already stood the test of time?

Local thrift stores are a great place to start, as you’re killing two birds with one stone by keeping clothes from landfill and giving money to charity. They are often your cheapest option, and are the best at providing a wide range of sizing.

We are buying more clothes than ever before, but we are also keeping them half as long. By wearing one item of clothing for 9 months longer, aperson can actually reduce his or her carbon footprint by 30 percent. If you have a gorgeous item hanging in your wardrobe not getting enough outings, or an event coming up that you know will require a one-wear affair, then may we suggest renting?

Rental fashion is a great solution for lots of occasions when we risk ending up with unworn clothes lingering in our wardrobes, or if we really want to wear something we couldn’t justify or afford to buy.

There are also brands out there that already engage in circular practices.

Young brands like MaisonCléo, AVAVAV and Rave Review all use dead stock and left over materials for their creations, therefore extending the life of unwanted or over-produced fabrics that may otherwise have gone to landfill.

Belacci runs on fashion virtuoso to immerse in fashion that is versatile, sophisticated and lively. Our classic and vintage fashion style intersects the soul & style. Our entire women’s clothing collection is unequivocal and categorical to understate our contemporary and vintage fashion.

We work to create value beyond profit, putting people and the environment at the center of our decision-making, and always striving to do and be better. Sustainability is not just a trend for us it’s our belief and taking responsibility and protecting our environment is not an option but an obligation for us. Therefore, we focus on using sustainable & Eco-friendly materials.

Circular fashion looks to disrupt that linear trajectory, keeping clothing and materials in use through recycling, repurposing and re-wearing, avoiding where possible making completely ‘new’ products and reducing the amount of ecologically harmful waste.

Circular fashion means designing out waste. Products that can naturally break down without causing harm or that can be disassembled and recreated, or recycled without losing quality, so that we are only working with what we have already.

The idea is to reduce the amount of resources we are using up, as well as the amount of materials and products that ends up in landfill.